Simplifying and Spreading a Product Launch Story



Act as an extension of the PR team to support a new product launch to the legal and data privacy tech markets.


  • Quickly got up to speed to work alongside in-house communications team and other agencies

  • Supported team in mid-stream redirection, finding creative ways to manage last-minute changes to timing and launch plans

  • Introduced new ways to tell a complicated story using multiple channels

  • Helped secure and manage 29 unique articles in leading industry publications the first week after launch