Communications Plan and Protocols for New Command Center

Internal Communications


This Fortune 100 client has an expansive and global presence comprising a wide range of potential risks that could negatively impact the brand. Ability to monitor, identify, and manage risks that impact business, employees, or partners was limited by:

  • Lack of a centralized system or intake process for monitoring

  • An absence of defined direction for evaluating and triaging incidents

  • Limited team to address issues

  • No method of streamlined communication


  • Launched a central point of intelligence and truth to protect the brand from harm, the eyes and ears for the company on global issues

  • Created the communication tools to flag issues and incidents

  • Identified how to address incidents following a defined process

  • Integrated with other areas of the business to create streamlined processes for information flow

  • Developed communication to share the right information with the right people at the right time

  • Consistent, branded communications and tools